I recently started working on a new project at work having to do with cereal.
Two of the questions brought up have to do with the cereal characters and toys in boxes. Namely, what happened to both of them?
Remember the Trix rabbit, Silly Rabbit, Twix are for kids? Or the Leprechaun from Lucky Charms? Where are they now? I can admit, I don't want many commercials now that I have DVR, however I don't remember even seeing many commercials for cereal recently and I sure don't remember seeing the characters.
How about the toys that used to be in boxes of cereal? I remember waiting for those toys to appear in the box and even reaching down through the box to find it.
Nowadays, if you find a box of cereal with a toy IN it, you'd better check the date. Those days seem to be long gone now.
Our elected officials seem to think it is now their job to control what we eat/drink and what is and isn't allowed anymore. Apparently if characters promote the cereal, we are more likely to buy it, if it contains a toy or incentive, that means we'll eat more of it. We no longer have the will power to say no anymore. The government decides for us.
I grew up watching those great commercials and looking forward to those toys and I was never overweight growing up. Know why? My mom monitored what I ate. She knew how to say no.
Why not give the control to say no back to us, the people? If we don't want our children to eat cereal that contains a toy, we can say no. If we don't want our children to see commercials with characters, we can change the channel. It's up to US to decide what is best for our families and our children.
I have the ability to say NO and ask my kids, I exercise that right often.
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